kd DESIGN GRAPHIC DESIGN & CREATIVE SOLUTIONS
The Hunter Travel Group has been a client for over 8 years. Over this time projects have included advertising for several newspaper and magazine publication, destination brochures, flyers, posters and online advertising. As well as conceptual work and all adverting material for their annual Holiday & Cruise Expo.
Go to linkPublished in the Newcastle Herald’s popular “The Hunter” magazine series and Hunter Lifestyle magazine, this advertisement created so much interest, it helped to increase traffic through their Warners Bay store.
Go to linkA dramatic advertising campaign drawing on the idea of an action/disaster movie poster, that ran for a month in the Domain section of the Newcastle Herald and The Star. The concept was to encourage home buyers and investors to take action now and not miss out on the government stamp duty concession cut off.
Go to linkThis ad was published in the Newcastle Herald’s Abode home magazine and was designed to convey lifestyle rather than product/price. The client was so happy with it’s impact, it was converted into shop signage and banners for use at home expos.
Go to linkA PANPA award winning advertising campaign for a local furniture designer. The concept was to target the corporate market, illustrating how their furniture can blend with an office environment.
A campaign of ads appearing in the Newcastle Herald's Weekender magazine, designed to appeal to the independent seniors market who are looking to see Australia from the luxury of a 5 Star Caravan. Other ads in the series featured Uluru and the Daintree Forrest.
A product/price driven advertisement for a children's clothing outlet, this design displays their product in a fun and colourful way, conveying what the business represents.
Go to linkThis advertising campaign ran for several months in the Newcastle Herald and The Star. It used bold imagery and asked simple questions, calling the public to action in a light-hearted way.
Go to linkMuse is produced 3 times are year to help increase traffic through the centre. The magazine is both editorial and product driven, with informative articles, fashion tips, recipes, gift ideas and so much more.
Go to linkWorking closely with Purser Corporate Communications, The Hunter Business Chamber’s flagship news publication, a 24 page monthly gloss magazine containing the latest news and events affecting Hunter businesses.
Go to linkTourism Hunter, formerly the HRTO, produced a 48 page tourist information guide, a major project produced in conjunction with the Newcastle Herald. Liaising with the HRTO, developing many concepts to finally publish this vibrant book reflecting the region’s attractions.
Go to linkA 32 page tourist information guide produced through the Newcastle Herald. This involved liaising with the Singleton Council and Tourism Singleton Inc, as well as photographers, advertisers and printers.
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